About Me

Elizabeth Kricfalusi, Chief Luddite

Elizabeth Kricfalusi
Chief Luddite

If personal computers had been around when I was going to college, I might very well have become a programmer. But, back then, assignments required going to the computer lab for two hours at 1:00 a.m. one day a week, which was supposed to be enough time to write, run, and debug your programs—on punch cards! One 101 class later, I was out…

However, I guess that technical aptitude always stuck with me as I spent about 15 years working in marketing communications roles for the high-tech industry. My specialty was bridging the gap between what software developers wanted to say about their products and what business decision makers and end users needed to know. A former colleague of mine, a web development manager, once called me “the most technical non-technical person I know.”

Today I make my living as a freelance communications professional, writing, designing and producing digital and print media for a wide range of companies and nonprofit organizations.

I also enjoy finding new ways to make my own technology easier to work with. (My mother always said that “efficiency” is simply “organized laziness”—not that I’m lazy of course! 🙂

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